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| Cookie Name |
Description |
| APISID |
DoubleClick cookie is generally set through the site by Google's advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites (Remarketing). This cookie works by uniquely identifying your browser and device. Expiration is 2 years. |
| CGIC |
A Google Analytics cookie. Expires after 6 months. |
| COMPASS |
For Google Analytics tracking. Expires after 10 days. |
| DV |
Used by Google Maps features. Expires after 30 mins. |
| HSID, SIDCC, SID, SSID |
Used for Google Analytics tracking and reporting and to save the user's preferences and other information. This includes in particular the preferred language, the number of search results to be displayed on the page as well as the decision as to whether the Google SafeSearch filter should be activated or not. Expires after 2 years. |
| NID |
A unique ID Google to remember user’s preferences and other information, such as the preferred language, how many search results the user wishes to have shown per page, and whether or not the user wishes to have Google’s SafeSearch filter turned on. Expires after 182 days. |
| PAIDCONTENT |
To find out anonymously how user's used the website for insights for consumer surveys. Expires 2 months. |
LinkedIn Insight Tag
The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or (when used for reaching members across devices) hashed, and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
LinkedIn does not share the personal data with the website owner, it only provides reports and alerts (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. We also use data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
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Die digitale Transformation ist gerade für den Mittelstand eine Herausforderung. In diesem Praxisleitfaden finden Unternehmen Handlungsbeispiele. Diese sind praxisnah, leicht nachzuvollziehen und haben einen direkten Einfluss auf die Steigerung der Wettbewerbsfähigkeit.